Inspiration
See what's already working for competitors before you spend a dollar — and turn it into sharper angles.
The safest ad to make is one based on a message that already works. Inspiration lets you study competitors' live ads and save the best, so you start from proven ideas instead of a blank page. It lowers the risk on every campaign — you're copying what converts, not guessing.
Browse and save competitor ads
- In the sidebar, click Inspiration, then Ads Library.
- Search a brand name or Meta page.
- Look through their live ads and save the ones you like.
Open the Ads Library (opens in a new tab)
Saved competitors show up on your brand page.
Why it pays off
- Lower risk. You see what's running in your market before you commit budget.
- Sharper angles. We use competitors' recent ads to suggest new Angles & Hooks for your products.
- Better reports. Saved ads feed the insights we build for your brand.
Save a handful of competitors when you set up a brand. The more we can see of what works in your space, the better our angle suggestions get.
What's next
- Angles & Hooks — turn inspiration into ads to test
- Your ads (Assets)