Assistant
A marketing advisor that already knows your brand, products, and ad results, ask it for angles, ad copy, or what to make next, and skip the blank page.
Most AI chat starts cold: you paste your brand, your product, your tone, every time. The Assistant skips all of that. It already knows your brand, your products, your customer personas, and how your Meta ads are doing, so you can ask "write me 5 angles for my best seller" and get something usable in one message, not after ten of setup.
It's a marketing advisor, not a generator. It writes the angles and copy in the chat; you turn them into real ads in the app.
Open the Assistant
Click Assistant in the sidebar. You're greeted by Yuno, your brand's CMO. The welcome reads "Yuno, your CMO for" your brand, with a few starter questions below.
The chat is tied to the brand you're working on, the footer reads Advising on your brand, so you always know whose data it's using. Switch brands from the brand menu at the top of the sidebar, then start a new chat to advise on a different one.
What it already knows
You never have to explain your brand. The Assistant reads it for you:
- Your brand profile, name, niche, tone of voice, target audience
- Your products, titles, descriptions, and key selling points
- Your customer personas, their main pain and what they want
- Your Meta ad performance, spend, ROAS, purchases, and CTR over the last 7 and 30 days, plus your top ad, once a Meta account is connected
What to ask it
Type your question in Ask for angles, ad copy, or what to make next…, or tap a suggestion to start:
- Write me 5 ad angles, fresh angles for a product, each aimed at a different stage of customer awareness
- What should I make next?, a recommendation based on your brand and what's working
- Write ad copy for my best product, primary text, headlines, and hooks you can paste straight into an ad
- How are my ads doing?, a plain-English read on your Meta numbers and what to do about them
After it answers, you'll often see quick cards under the reply that jump you to the right tool, Create image ads, Freeform, Video ads, or Browse winning ads.
The Assistant writes the words; you make the ad. When you're ready to turn an angle or a line of copy into a real creative, head to Create ads and the tool fills in from there.
Connect Meta to unlock performance advice
Without a connected Meta account, the Assistant still knows your brand and products, it just can't see results. Connect one and it can tell you which ad is winning and where you're wasting spend. See Publish to Meta to connect.
If your account is connected but you've paused your ads, the Assistant will say so, "connected, but no spend in the last 30 days", instead of pretending there's data.
A note on trust
The footer reads Double-check big calls for a reason. The Assistant is a fast, well-briefed second opinion, not a media buyer. Use it to move quicker; confirm the numbers before you bet real budget.
What's next
- Angles & Hooks, turn its angles into a batch of ads
- Write a good prompt, get more from every generation
- Publish to Meta, connect your account so it can see results