Angles & Hooks
Test ten messages for one product at once — the cheapest way to find what converts before you spend on ads.
The angle is the most important part of any ad — and the part almost everyone skips. A great image with the wrong message flops; an average image with the right message sells. This is the single biggest lever on whether an ad works, so it's the step we put the most work into.
Finding that message usually means guessing, running a campaign, and burning ad spend to learn. Angles & Hooks flips that: generate many versions of the same product, each with a different message, for a fraction of what one photoshoot or test campaign costs. You find the winner before you pay to run it — then produce it as a static ad or video.
Make a batch of angles
- In the sidebar Create section, click Angles & Hooks.
- Pick the product.
- Choose how many angles you want, or let us suggest them.
- Check the credit cost on Generate, then click it.
Open Angles & Hooks (opens in a new tab)
You get a set of distinct takes — different hooks, different framing — instead of one ad you have to second-guess.
Why test angles first
- Cheaper experiments. Ten angles cost far less than running ten ad sets to learn the same thing.
- Lower risk. You see the ideas side by side before committing budget.
- Faster winners. Spot the strong message early, then scale only that one.
Saved competitor ads make your angles sharper — we use them to suggest directions that already work in your market. See Inspiration.
After you generate
Open the batch in Assets, keep the angles you like, and turn the best one into variations or a video. Kill the rest — they cost nothing to drop.
What's next
- Write a good prompt
- Static Ads for a polished single image