Create ads
Freeform
A blank prompt-to-image canvas for full creative control — no template, no limits.
Sometimes you have an exact image in your head that no template fits. Freeform is the blank canvas: your prompt, straight to an image. It's the fastest way to get a one-of-a-kind shot without briefing a designer or waiting on a revision cycle.
Make a freeform image
- In the sidebar Create section, click Freeform.
- Pick a product if the image features one (optional).
- Write your prompt — describe the scene, the mood, the framing.
- Check the cost on Generate, then click it.
Open Freeform (opens in a new tab)
When to use Freeform vs. Static Ads
- Static Ads — you want a polished product ad and a proven layout helps.
- Freeform — you want full control and the template would just get in the way.
Freeform rewards detail. A vague prompt gives a generic image; a specific one gives you the shot you pictured. Read Write a good prompt before you spend credits here.
After you generate
Your image lands in Assets — edit it, make variations, or publish to Meta.
What's next
- Write a good prompt
- Video Ads when you want motion