Write a good prompt
Four rules that turn a vague prompt into an ad you'd run — and stop you wasting credits on weak results.
Every credit you spend on a vague prompt is a credit wasted. A good prompt is the single biggest lever on quality — get it right and you spend less to reach an ad you'd actually run. Think of your prompt as a scene, not a description. Four rules do most of the work.
The four rules
- Set the scene. Say the camera angle, the light, the place, and the framing. "Close-up on a kitchen counter, soft morning light, shot from above" beats "a nice photo of the product".
- For human faces, add skin texture. Try "real skin texture, visible pores, natural imperfections" so faces don't look fake or plastic.
- Skip "professional" and "high quality". They tell the model nothing. Be specific instead: "phone camera feel" or "studio product photo".
- Name a feeling. "Warm and chatty", "real surprise", "laughing mid-bite". Emotion is what makes an ad stop the scroll.
The more concrete detail you give, the more on-brand and on-purpose the result.
Before and after
Vague: "A good ad for my serum, professional and high quality."
Specific: "Glass serum bottle on a marble bathroom shelf, soft morning light from the left, shot close-up from a low angle, calm and clean feeling, real product reflections."
The second one costs the same to generate and gives you something you'd run.
Keep a few prompts that worked. Reusing a strong scene across products is faster than writing from scratch every time, and it keeps your ads consistent.
What's next
- Static Ads · Freeform · Video Ads
- Angles & Hooks to test several messages at once